I don't really follow market research. In the end, I respond to my own instincts.
Tears? Are you going for a Barbara Walters moment?
People respond well to those that are sure of what they want.
Everyone should be sacked at least once in their career because perfection doesn't exist. It's important to have setbacks, because that is the reality of life.
If one comes across sometimes as being cold or brusque, it's simply because I'm striving for the best.
If you can't be better than your competition, just dress better.