The Obama campaign is one of the greatest examples of what is possible in the brave new world of 21st Century marketing. They did a masterful job of connecting with minds, personalizing messages, refining old and new media, sending clear messages, and providing the feedback that enabled them to respond to the messages they heard.
Anne M. MulcahyPeople ask my mother whether she had any idea that I'd be CEO of a company some day, and she would say, 'Absolutely not. Totally out of the realm of possibility.' There was certainly nothing that would have been very predictable in my upbringing.
Anne M. MulcahyThere is an explosion of information happening, yet people demand quick access to relevant content that cuts through the clutter.
Anne M. MulcahyWhen I became CEO of Xerox 10 years ago, the company's situation was dire. Debt was mounting, the stock sinking and bankers were calling. People urged me to declare bankruptcy, but I felt personally responsible for tens of thousands of employees.
Anne M. Mulcahy