The power that comes from knowing the facts of history is dwarfed by the power that comes from being able to shape the stories about how that history is written and told.
Annie LeonardTurns out, people's brains are not nearly as powerful a motivator as our hearts. Facts, data, and economic models don't move people to courageous action the way that powerful stories can.
Annie LeonardRight now, American government has stepped back from offering any kinds of protection for human rights and public health. And the fossil fuel industry thinks that they have just absolute free rein to go for it. The one thing in the way is public opposition. It's civil society. It's activism.
Annie LeonardFor decades, I thought that scientific truth, solid economic case studies, and common sense were enough to bring about change on the environmental front. After all, the data is so compelling! I thought that if people just understood the severity of today's environmental threats and knew about available solutions, those solutions would happen. Not so.
Annie Leonard