I think history has less of an impact on current times than the stories that we tell ourselves about that history [do].

Solid information is necessary, but insufficient. We also need to present that information in ways that are inspiring and accessible. That's where stories come in.

There is no such thing as away. When you throw something away, it must go somewhere.

Activists need to get the facts right. One of the big assets we have on our side is the truth, and we lose credibility and power if w e're loose with that.

Recycling is what we do when we're out of options to avoid, repair, or reuse the product first. Firstly: Reduce. Don't buy what we don't need. Repair: Fix stuff that still has life in it. Reuse: Share. Then, only when you've exhausted those options, recycle.

It's crucial we know the facts and science, but it's naïve to rely on them alone to build a movement for change.

Turns out, people's brains are not nearly as powerful a motivator as our hearts. Facts, data, and economic models don't move people to courageous action the way that powerful stories can.