Solid information is necessary, but insufficient. We also need to present that information in ways that are inspiring and accessible. That's where stories come in.
Annie LeonardTurns out, people's brains are not nearly as powerful a motivator as our hearts. Facts, data, and economic models don't move people to courageous action the way that powerful stories can.
Annie LeonardShop smarter and shop less. But please don't let that dissuade you from engaging in campaigns to make real lasting change.
Annie LeonardWe're more concerned about climate or economic equality or racial justice or anything else that is good for people and the planet, we simply must also spend some time wresting back our money-marinated democracy. This will require getting money out of politics and then getting people back in.
Annie LeonardThe power that comes from knowing the facts of history is dwarfed by the power that comes from being able to shape the stories about how that history is written and told.
Annie LeonardI want to clarify that one doesn't need to be a scientist or have fancy college degrees to know the truth about the health of our children, our communities, and the planet. Community members generally know far more about the health of their own communities than visiting "experts," yet that knowledge is often discredited because of another story that we tell ourselves: "real" education happens [only] in the halls of universities.
Annie Leonard