Turns out, people's brains are not nearly as powerful a motivator as our hearts. Facts, data, and economic models don't move people to courageous action the way that powerful stories can.
Annie LeonardShop smarter and shop less. But please don't let that dissuade you from engaging in campaigns to make real lasting change.
Annie LeonardI want to clarify that one doesn't need to be a scientist or have fancy college degrees to know the truth about the health of our children, our communities, and the planet. Community members generally know far more about the health of their own communities than visiting "experts," yet that knowledge is often discredited because of another story that we tell ourselves: "real" education happens [only] in the halls of universities.
Annie LeonardEverywhere I go, I meet people ready for change. People who are fed up with the exhaustion that comes from devoting one's life to the work-watch-spend treadmill. People who know in their hearts that it's wrong to treat the planet and whole groups of people as disposable. People who are challenging the bogus stories we've been fed for years and are writing their own about hope and love and working together to build a better future for everyone.
Annie LeonardRecycling is what we do when we're out of options to avoid, repair, or reuse the product first. Firstly: Reduce. Don't buy what we don't need. Repair: Fix stuff that still has life in it. Reuse: Share. Then, only when you've exhausted those options, recycle.
Annie LeonardFor decades, I thought that scientific truth, solid economic case studies, and common sense were enough to bring about change on the environmental front. After all, the data is so compelling! I thought that if people just understood the severity of today's environmental threats and knew about available solutions, those solutions would happen. Not so.
Annie Leonard