To a greater or lesser degree, the project of the self becomes translated into one of the possession of desired goods and the pursuit of artificially framed styles of life. (...) Not just lifestyles, but self-actualisation is packaged and distributed according to market criteria.

To live in the universe of high modernity is to live in an environment of chance and risk, the ineveitable concomitants of a system geared to the domination of nature and the reflexive making of history. Fate and destiny have no formal part to play in such a system, which operates (as a matter of principle) via what I shall call open human control of the natural and social worlds.

In a world of alternative lifestyle options, strategic life planning becomes of special importance. Like lifestyle patterns, life plans of one kind or another are something of an inevitable concomitant of post-traditional social forms. Life plans are the substantial content of the reflexively organised trajectory of the self. Life-planning is a means of preparing a course of future actions mobilised in terms of the self's biography. We may also speak here of the existence of personal calendars or life-plan calendars, in relation to which the personal time of the lifespan is handled.

The difficulties of living in a secular risk culture are compounded by the importance of lifestyle choices.

Apocalypse has become banal, a set of statistical risk parameters to everyone's existence.

The risk climate of modernity is thus unsettling for everyone: no one escapes.

Lifestyles are routined practices, the routines incorporated into habits of dress, eating, modes of acting and favoured milieux for encountering others; but the routines followed are reflexively open to change in the light of the mobile nature of self-identity.