To a greater or lesser degree, the project of the self becomes translated into one of the possession of desired goods and the pursuit of artificially framed styles of life. (...) Not just lifestyles, but self-actualisation is packaged and distributed according to market criteria.

In a world of alternative lifestyle options, strategic life planning becomes of special importance. Like lifestyle patterns, life plans of one kind or another are something of an inevitable concomitant of post-traditional social forms. Life plans are the substantial content of the reflexively organised trajectory of the self. Life-planning is a means of preparing a course of future actions mobilised in terms of the self's biography. We may also speak here of the existence of personal calendars or life-plan calendars, in relation to which the personal time of the lifespan is handled.

Both life-planning and the adoption of lifestyle options become (in principle) integrated with bodily regimes. It would be quite short-sighted to see this phenomenon only in terms of changing ideals of bodily appearance (such as slimness or youthfulness), or as solely brought about by the commodifying influence of advertising. We become responsible for the design of our own bodies, and in a certain sense noted above are forced to do so the more post-traditional the social contexts in which we move.

Risk concerns future happenings - as related to present practices - and the colonising of the future therefore opens up new settings of risk, some of which are institutionally organised.

The risk climate of modernity is thus unsettling for everyone: no one escapes.

The sustaining of life, in a bodily sense as well as in the sense of psychological health, is inherently subject to risk.

Thinking in terms of risk certainly has its unsettling aspects (...), but it is also a means of seeking to stabilise outcomes, a mode of colonising the future. The more or less constant, profound and rapid momentum of change characteristic of modern institutions, coupled with structured reflexivity, mean that on the level of everyday practice as well as philosophical [Seitenwechsel] interpretation, nothing can be taken for granted. What is acceptable/appropriate/recommended behaviour today may be seen differently tomorrow in the light of altered circumstances or incoming knowledge-claims.