To a greater or lesser degree, the project of the self becomes translated into one of the possession of desired goods and the pursuit of artificially framed styles of life. (...) Not just lifestyles, but self-actualisation is packaged and distributed according to market criteria.

Achieving control over change, in respect to lifestyle, demands an engagement with the outer social world rather than a retreat from it.

In a world of alternative lifestyle options, strategic life planning becomes of special importance. Like lifestyle patterns, life plans of one kind or another are something of an inevitable concomitant of post-traditional social forms. Life plans are the substantial content of the reflexively organised trajectory of the self. Life-planning is a means of preparing a course of future actions mobilised in terms of the self's biography. We may also speak here of the existence of personal calendars or life-plan calendars, in relation to which the personal time of the lifespan is handled.

Apocalypse has become banal, a set of statistical risk parameters to everyone's existence.

The difficulties of living in a secular risk culture are compounded by the importance of lifestyle choices.

The body is an object in which we are all privileged, or doomed, to dwell, the source of feelings of well-being and pleasure, but also the site of illnesses and strains. (...) [I]t is an action-system, a mode of praxis, and its practical immersion in the interactions of day-to-day life is an essential part of the sustaining of a coherent sense of self-identity.

The thesis that risk assessment itself is inherently risky is nowhere better borne out than in the area of high-consequence risks.