To televisionize any serious problem, the program directors face the task of making the message 'go down smooth' until the audience is delivered to the commercial.

Here is a new car, a new iPhone. We buy. We discard. We buy again. In recent years, we've been doing it faster.

For many of us, work is the one place where we feel appreciated. The things that we long to experience at home - pride in our accomplishments, laughter and fun, relationships that aren't complex - we sometimes experience most often in the office. Bosses applaud us when we do a good job. Co-workers become a kind of family we feel we fit into.

Has Bill Clinton inspired idealism in the young, as he himself was inspired by John F. Kennedy? Or has he actually reduced their idealism? Surely part of the answer lies in Clinton's personal moral lapse with Monica Lewinsky. But more important was his sin of omission - his failure to embrace a moral cause beyond popularity.

The more we rely on the market, the more hooked we become on its promises: Do you need a tidier closet? A nicer family picture album? Elderly parents who are truly well cared for? Children who have an edge in school, on tests, in college and beyond? If we can afford the services involved, many if not most of us are prone to say, 'Sure, why not?

If in previous decades large historic events drew people together and oriented them toward collective action, the recent double trend toward greater choice but less security leads the young to see their lives in more individual terms. Big events collectivize. Little events atomize.

And the Republican Party especially associates the market with the idea of progress, goodness, family, and points us toward the mall as an answer to all our personal dreams.