Even when couples share more equitably in the work at home, women do two-thirds of the daily jobs at home, like cooking and cleaning up--jobs that fix them into a rigid routine. Most women cook dinner and most men change the oil in the family car. But dinner needs to be prepared every evening around six o'clock, whereas the car oil needs to be changed every six months, any day around that time, any time that day.... Men thus have more control over when they make their contributions than women do.

People who volunteer at the recycling center or soup kitchen through a church or neighborhood group can come to feel part of something 'larger.' Such a sense of belonging calls on a different part of a self than the market calls on. The market calls on our sense of self-interest. It focuses us on what we 'get.'

Just as the archetype of the supermom--the woman who can do it all--minimizes the real needs of women, so too the archetype of the"superkid" minimizes the real needs of children. It makes it all right to treat a young child as if he or she were older.

As long as the "woman's work" that some men do is socially devalued, as long as it is defined as woman's work, as long as it's tacked onto a "regular" work day, men who share it are likely to develop the same jagged mouth and frazzled hair as the coffee-mug mom. The image of the new man is like the image of the supermom: it obscures the strain.

To televisionize any serious problem, the program directors face the task of making the message 'go down smooth' until the audience is delivered to the commercial.

The more we rely on the market, the more hooked we become on its promises: Do you need a tidier closet? A nicer family picture album? Elderly parents who are truly well cared for? Children who have an edge in school, on tests, in college and beyond? If we can afford the services involved, many if not most of us are prone to say, 'Sure, why not?

If in the earlier part of the century, middle-class children suffered from overattentive mothers, from being "mother's only accomplishment," today's children may suffer from an underestimation of their needs. Our idea of what a child needs in each case reflects what parents need. The child's needs are thus a cultural football in an economic and marital game.