I get more gratification out of getting some obese person who had a heart attack running around and enjoying life within a year. I get more gratification from that than putting a person in the Olympic Games. The Olympic athlete probably doesn't appreciate what you've done, but the other guy does. I think it's really rewarding.

Well, no athlete respects a big, fat coach who's going to stand there and rest the watch on his stomach.

When aerobic running becomes a daily habit, strength and confidence follow.

There are champions everywhere. Every street's got them. All we need to do is train them properly.

They have a word in Finnish called sisu, which basically means guts. It’s the strongest word in the Finnish language. You tell a Finn he doesn’t have sisu, that’s like spitting in his face.

You must realize one thing. In every little village in the world there are great potential champions who only need motivation, development and good exercise evaluation.

It's just a matter of understanding what's necessary and discipline yourself to do it.