I've always had an interest in the fashion industry. Fashion advertising and lifestyle branding has always been intriguing and provocative to me. It's not just clothing or style that I had interest in, it was more the marketing side of things that I had intrigue in.

I put my phone on airplane mode and it didn't fly Worst. Transformer. Ever.

Drop Pants, Not Bombs. Break Dance, Not Hearts. Draft Beer, Not People. Make LOVE, Not WAR.

A cup at Starbucks isn't really that expensive when you consider what Victoria's Secret charges per cup.

Overall the theme is about never giving in... not letting anyone tell you what to do or take anything away from you. Always being yourself, whatever that may be. The content obviously takes a darker and romantic approach to relationships about love and loss, as well as overcoming adversity in everyday life. Generally, just being tough and standing up for what you believe.

In a world where you can be anything, be yourself.

My collections are a reflection of my personal style and interests. All the textiles, fabrics and patterns are of my personal choice.