My collections are a reflection of my personal style and interests. All the textiles, fabrics and patterns are of my personal choice.
Ashley PurdyI've always had an interest in the fashion industry. Fashion advertising and lifestyle branding has always been intriguing and provocative to me. It's not just clothing or style that I had interest in, it was more the marketing side of things that I had intrigue in.
Ashley PurdyI think someone's biggest competition is themselves. I stand out as a 'fashion' designer and not to be confused with, (people who call themselves 'clothing' designers, who just print designs or logos on pre-existing t-shirts), because what I have created is custom fashions that are a personal extension of myself and my personality. It's pretty unique since there is only one of me.
Ashley PurdyOverall the theme is about never giving in... not letting anyone tell you what to do or take anything away from you. Always being yourself, whatever that may be. The content obviously takes a darker and romantic approach to relationships about love and loss, as well as overcoming adversity in everyday life. Generally, just being tough and standing up for what you believe.
Ashley Purdy