We try to make each situation specific to the person. At the beginning of the season, we come up with, like, 50 to 100 ideas, which we workshop and then we call around to see who is interested in doing something like that. Once we find the people, we make the bid specific to them. A lot of it is about where you can get people to go physically, which is a little tricky because most actors and musicians are kind of hermits-they like to stay in their houses.
Ashton KutcherI think about the automobile, I think about like, when I was a kid, you know, the invention of the answering machine, which I was like, 'Wow.' Or call waiting, which was, like, very big. It was a very big thing. Call waiting was a very big thing. And these incremental innovations happen constantly.
Ashton KutcherWhether it's being a leading man, making TV shows, being with my family, I've learned a lot.
Ashton Kutcher