If you really want to make a relationship work, at some point in time, you're going to have to make some sacrifices and do some things that are a little bit uncomfortable.

Be smart, be thoughtful, be generous.

In the movies, you want a good story and characters that are honest, but you are also looking for a good director who can lead the ship. That's how we look at business. Everybody has a great idea for a start-up, and so do their relatives, and they tell me, 'You gotta build it.' I say, 'I have to believe in it.'

What I've become good at is bringing things that aren't necessarily mainstream to the mainstream. What I did see on Twitter was a potential for mass publication; it's a mainstream consumer broadcasting device. It transforms customers and companies. You have to be transparent or you fail.

Steve Jobs had something like a 90% approval rating from his employees. You hear stories about him being this short-tempered, aggressive person, which he was. But he was in the pursuit of making people around him better, so the product they created would be better.

After 'Punk'd,' my company Katalyst did a deal with AOL to produce short-form content for the Web. At that time it was a different game. If you got front-page coverage on any popular website, you could probably get a push.

If Facebook gets your entire social graph, you don't necessarily want to share everything with your entire social graph. You might wanna parse that social graph. So there's a company called PASS that is a private social network that I personally use for my friends and my family.