We try to make each situation specific to the person. At the beginning of the season, we come up with, like, 50 to 100 ideas, which we workshop and then we call around to see who is interested in doing something like that. Once we find the people, we make the bid specific to them. A lot of it is about where you can get people to go physically, which is a little tricky because most actors and musicians are kind of hermits-they like to stay in their houses.
Ashton KutcherEverything around us that we call life was made up by people that are no smarter than you.
Ashton KutcherI don't understand shopping, it doesn't make any sense to me. As guys, we decide we want something and then we go out and buy it. Women go to the store having no idea what they're going to buy, or what they're even doing, it's like a whole different sport. It's like going to a football game to maybe watch a game. I don't get it.
Ashton KutcherI certainly don't think I'm deserving of taking up space forever as a human. There's a whole generation of people yet to be born that are going to be so much more evolved than I am. I don't want to take up space. They're going to be better equipped to make the world a better place than I am.
Ashton Kutcher