Vish, the creator; and Shiv, the destroyer, are simply two faces of the very same coin.

What is divine? It is simply that which man has not been able to understand. Once you do, it loses its divinity.

I want my writing to reach people. I don't write for a market. I write from my heart, something that appeals to me. The marketing, segmenting etc., can be done by your publisher, not you.

I don't care if my books don't sell abroad; we have a large enough market in our country. I write for Indian readers.

To remain standing one often has to fall.

Though it is very easy to do valuations, eyeballs and brand prominence surveys, you should never allow any of them to influence the balance sheet.

I believe that every writer evolves with every successive novel. I view myself as work-in-progress.