To remain standing one often has to fall.

What I have found is that, in a family business structure, sometimes what is needed is a sense of discipline rather than creativity. You have to take everyones ideas and make it work. When you are dealing with money, there is a limitation on how creative you can be.

I want my writing to reach people. I don't write for a market. I write from my heart, something that appeals to me. The marketing, segmenting etc., can be done by your publisher, not you.

I work in a business environment forty hours a week, and writing is what I do to unwind. It allows me to transport myself to a happy place where I can indulge my hopes, beliefs, aspirations and fantasies. It also allows me to live and breathe a topic for eighteen months while I'm researching and writing.

Writing is a intensely personal activity. I can pen down my best thoughts when Im alone. But when one is elevated into the stature of an author, you have to think about your books in terms of their business angle.

In the Sanghi family, there is no one who has undertaken intellectual pursuits.

After writing each novel, I would spend days poring over suggestions from my editor.