I've always been fascinated by books. When I was young, my grandfather used to hand out a book - which would be anything from a biography to a classic - to me every week and ask me to write a piece on what I thought about it. On the other hand, my mother used to love reading thrillers and bestsellers.
Ashwin SanghiI want my writing to reach people. I don't write for a market. I write from my heart, something that appeals to me. The marketing, segmenting etc., can be done by your publisher, not you.
Ashwin SanghiOur country has the oldest tradition of storytelling, and this was much before writing stories even became a norm.
Ashwin SanghiI believe that every writer evolves with every successive novel. I view myself as work-in-progress.
Ashwin SanghiI work in a business environment forty hours a week, and writing is what I do to unwind. It allows me to transport myself to a happy place where I can indulge my hopes, beliefs, aspirations and fantasies. It also allows me to live and breathe a topic for eighteen months while I'm researching and writing.
Ashwin Sanghi