Writing is a intensely personal activity. I can pen down my best thoughts when Im alone. But when one is elevated into the stature of an author, you have to think about your books in terms of their business angle.
Ashwin SanghiI want my writing to reach people. I don't write for a market. I write from my heart, something that appeals to me. The marketing, segmenting etc., can be done by your publisher, not you.
Ashwin SanghiThough it is very easy to do valuations, eyeballs and brand prominence surveys, you should never allow any of them to influence the balance sheet.
Ashwin SanghiThe reality of the writer's world is that you set yourself up for future disappointment with every success that you deliver because you end up raising your audience's expectations.
Ashwin Sanghi