In order to become the master, a ruler must profess to be a servant of the people.

Writing was my route to creative expression, and I needed to write about the things that interested me.

I want to make sure that my writing grips the reader from the word 'go.'

Though it is very easy to do valuations, eyeballs and brand prominence surveys, you should never allow any of them to influence the balance sheet.

Winning an award is a great feeling but winning the Vodafone Crossword Popular Choice Award is particularly exhilarating because it is based upon public voting. I find it a strange quirk of fate that Chanakya's Chant, a political tale, should end up winning an election!

I want my writing to reach people. I don't write for a market. I write from my heart, something that appeals to me. The marketing, segmenting etc., can be done by your publisher, not you.

Oral storytelling goes back so long ago, and those stories that were told orally were always layered and changed with time.