We haven't developed a progressive vocabulary. We say something is "public," but we just mean it's viewable online. Or we say it's "open," but we just mean it's accessible. I would like for us to think about terms critically and maybe change our vocabulary a bit. What if pubic actually meant publicly-funded, or social meant socialized.

Whether it's a professional, academic keeping people out by using certain mystifying language, or technologists presenting their work as incredibly complicated, no one can understand it (especially not "moms," who are always invoked as the ultimate know-nothings, which is incredibly insulting to a whole lot of people).

Giving people what they want reduces us to consumers instead of treating us like citizens, consumers who are on the prowl for the predictable and comfortable. What we want winds up being suspiciously like what we've already got, more of the same-the cultural equivalent of a warm bath.

I work for free all the time, as a writer but also as an activist. The decisions we have to make as individuals are really fraught but also can be really wonderful and we're all navigating this reality to the best of our abilities. But, again, I wanted to take a step back and look at the broader context.

Are we on the tail-end of a generation that is enamored with the novelty of these devices and will younger people coming of age be more blasé about them in a healthy way? You look back at the history of any medium and the people who were there when it was developing, whether it was the telegraph or cable television or radio, thought, This is amazing, it's going change everything, or, The human community will finally be able to recognize each other and speak and be one - I mean, some people thought the telegraph or television would usher in world peace.

First we need to rethink the terms and recognize that we've imported this language from the technocratic class, from Silicon Valley, that talks about openness and transparency.

I think that overall, ultimately the impact of advertisers calling the shots is a more cloying, complacent culture. For example, it was just announced that Unilever is branding environmental content at The Guardian. How radical or pointed can that content be?