It wasn't that people wanted things for free and asked for advertising to fund it - it's that these companies wanted to amass an audience whose "eyeballs" they could sell, and they gave people things for free to do that. Free services and content has been foisted upon us because there wasn't the will power to explore other options.
Astra TaylorWhat we need to do is take that inchoate sense that something isn't right and give it a structural component and the sense that things can be another way.
Astra TaylorFor example, instead of being asked to write an article, suddenly editors wanted me to make super-short videos. The assumptions of those video gigs was that kids don't read as much news and basically need to be read to, which I found really problematic and kind of insulting. I thought, Isn't it just that you don't have any money and that's why you want me to make some crappy "content" for your website?
Astra TaylorOne sad consequence of this is that people don't feel permitted to try understand Internet infrastructure, so I'm really grateful to groups like Free Press and other nonprofits who are trying to make the issue urgent and comprehensible. And Andre Blum's book Tubes is great on this topic.
Astra TaylorI mean look at all these acquisitions and mergers - WhatsApp and Oculus and et cetera. There's no way that you can envision these tech companies as the underdog anymore. They're always presented as though they were these little guys who you should be championing - Facebook will overthrow the cable television complex, blah blah - but it's more likely they will merge with them.
Astra Taylor