It wasn't that people wanted things for free and asked for advertising to fund it - it's that these companies wanted to amass an audience whose "eyeballs" they could sell, and they gave people things for free to do that. Free services and content has been foisted upon us because there wasn't the will power to explore other options.
Astra TaylorTechnology isn't simply addictive - it's addictive because it's a servant to business incentives. There are huge departments in these companies that are devoted to this and staffed by incredibly talented people who have skills that could be put to socially beneficial projects but who are now trying to find out how to make you click and how to maximize your time on a certain site, or encourage teenagers to "friend" more products and constantly engage with them.
Astra TaylorTo go from the vision that we would all be free to express ourselves creatively because our material needs were being met, to this reality where nobody has money, people are unemployed, and the machines are harnessed by the lucky guys who Facebook or Google and we're supposed to be happy just to contribute content to their site.
Astra TaylorOne thing I point out is, a lot of people tooting the horn of amateurism, actually, these people were professionals. Some are professors who are employed full time. Others are marketers or business consultants.
Astra Taylorthink there's a culture of Silicon Valley that seems to have the attitude that you can have it both ways, that you can be an insurgent but also, ultimately, it's paid for by advertising, when in fact advertising is totally retrograde. Now that's an industry we should be disrupting, and maybe you disrupt it by funding public media. None of this is technological destiny; there are only social choices.
Astra TaylorI would like people to be more aware of the fact that ultimately we are paying for things, and it's not just as privacy advocates point out that we're paying with our time and our data. We're also paying with money, because the hundreds of billions of dollars spent on advertising is just factored into the cost of the goods that we buy. It's all coming out of our pocket, just in a really roundabout way.
Astra TaylorFor example, instead of being asked to write an article, suddenly editors wanted me to make super-short videos. The assumptions of those video gigs was that kids don't read as much news and basically need to be read to, which I found really problematic and kind of insulting. I thought, Isn't it just that you don't have any money and that's why you want me to make some crappy "content" for your website?
Astra Taylor