New media companies look remarkably like the old ones they aspire to replace: male, pale, and privileged.

One of the big myths about people growing up is that they are "digital natives;" that just because they've been raised with the Internet - that you're very adept at using the app on your phone - it doesn't mean you have any idea about how the Internet actually works.

To go from the vision that we would all be free to express ourselves creatively because our material needs were being met, to this reality where nobody has money, people are unemployed, and the machines are harnessed by the lucky guys who Facebook or Google and we're supposed to be happy just to contribute content to their site.

I think that overall, ultimately the impact of advertisers calling the shots is a more cloying, complacent culture. For example, it was just announced that Unilever is branding environmental content at The Guardian. How radical or pointed can that content be?

It's the same thing in a way with privacy. You can say "I'm not doing anything wrong, therefore this doesn't concern me," but what does it mean about our society if we're all being watched and recorded? The personal experience - negotiating this as individuals - doesn't describe the social reality and the broader social costs.

We've been criticizing these superficial aspects, like whether we are all more distracted. We really need to articulate a defense, a critique, that merges awareness of the technology with a more traditional, progressive, left-wing critique of the market.

Also, after Examined Life was finished I found myself thinking about the way creative opportunities and distribution channels were shifting. Should I be showing my films in theaters or just think about getting them out online? There were other issues, too.