The point is, this is what happens when advertising and data collection is the dominant business mode. We are encouraged to be compulsive. It's not that we're terrible addicts who need to go to an AA meeting and get off our gadgets.
Astra TaylorMy point, though, is that if lines have indeed shifted, it's not so much that the younger generation just doesn't care, it's that we have ceded more and more of our public life over to the private sector. If you grow up with advertising at school, you have come of age in a sold-out world.
Astra TaylorOne thing I point out is, a lot of people tooting the horn of amateurism, actually, these people were professionals. Some are professors who are employed full time. Others are marketers or business consultants.
Astra TaylorI mean look at all these acquisitions and mergers - WhatsApp and Oculus and et cetera. There's no way that you can envision these tech companies as the underdog anymore. They're always presented as though they were these little guys who you should be championing - Facebook will overthrow the cable television complex, blah blah - but it's more likely they will merge with them.
Astra TaylorThere's also the issue of tech titans throwing their weight around in Washington and lobbying. There was just a Reuters poll that reported that more than half of Americans are concerned that tech companies are "encroaching too much on their lives." That's pretty major, considering these companies were universally loved not that long ago.
Astra TaylorAgain, it does seem like frustration is mounting in interesting ways, but I'm not sure there will be some dramatic tipping point. Then again, looking back on the history of television, you never know. People had to fight and articulate the politics and the rationale for different funding mechanisms. That was a long and drawn-out battle fought in different countries; it's not like BBC and the CBC in Canada just magically appeared out of the ether. People had to organize for it. I'm always willing to be surprised.
Astra Taylor