One consequence of this is that people are expected to make it on their own by chasing clicks or building a brand. What a diminished vision that is.
Astra TaylorAlso, after Examined Life was finished I found myself thinking about the way creative opportunities and distribution channels were shifting. Should I be showing my films in theaters or just think about getting them out online? There were other issues, too.
Astra TaylorI work for free all the time, as a writer but also as an activist. The decisions we have to make as individuals are really fraught but also can be really wonderful and we're all navigating this reality to the best of our abilities. But, again, I wanted to take a step back and look at the broader context.
Astra TaylorAdvertisers are happy to see the stuff they've branded out there for free, they don't care about scarcity, they want any message they're invested in to be shared and to be abundant and to be passed along.
Astra TaylorIt wasn't that people wanted things for free and asked for advertising to fund it - it's that these companies wanted to amass an audience whose "eyeballs" they could sell, and they gave people things for free to do that. Free services and content has been foisted upon us because there wasn't the will power to explore other options.
Astra Taylor