Real optimism is not the pep talk you give yourself. It is earned through the labor involved in emotional housekeeping.

There's never a false note in a Berg novel.

You are allowed to be alive. You are allowed to be somebody different. You are allowed to not say goodbye to anybody or explain a single thing to anyone, ever.

In general, advertising isn't a "creative" atmosphere. It's a business atmosphere and your job is puzzle solving. My favorite aspect of the business, I guess, was presenting to clients. What I enjoyed least were the clients. Worried corporate brand managers, trying to dumb-down their ads for the stupid American population. I hated the disrespect that these people had for "consumers."

I was like a packet of powdered Sea Monkeys and they were like water.

Time moves only forward, never back. We look forward to a moment and then it arrives and an instant later it is gone. Like something on the surface of a river that we reached for but did not touch in time and it carried on, away. You cannot be a prisoner of your past against your will. Because you can only live in the past inside your mind.

I gazed around the room and my eyes stopped dead on a little boy standing in the corner. This was a particularly eerie doll. Life-sized and blond-haired and blue-eyed. I saw a little Nazi boy, pockets probably stuffed with scissors and retractable blades. My grandfather on my mother's side was rumored to be half Jewish, which practically makes me Jerry Seinfeld's brother, and thus wary of blond German boys with their hands out of sight.