But the community knew Blade, and everybody but us was shocked at the box office, and subsequently the DVD. That was the beginning of the DVD revolution, and Blade was just like wildfire.
Avi AradThe skeptics said you can't put on a costume in the middle of New York - which isn't true, because everyone's in a costume here.
Avi AradThe other thing is we have an incredible villain. And we worked very hard to have villains that are connected to the hero. They have an effect, an emotional effect. They never become out-of-this-world, crazy villains.
Avi Arad