The man of fixed ingrained principles who has mapped out a straight course, and has the courage and self-control to adhere to it, does not find life complex. Complexities are all of our own making.

For my part, I rather distrust men or concerns that rise up with the speed of rockets. Sudden rises are sometimes followed by equally sudden falls. I have most faith in the individual or enterprise that advances step by step. A mushroom can spring up in a day; an oak takes 50 years or more to reach maturity. Mushrooms don't last; oaks do. The real cause for an enormous number of business failures is premature over-expansion, attempting to gallop before learning to creep. Sudden successes often invite sudden reverses.

It is well for civilization that human beings constantly strive to gain greater and greater rewards, for it is this urge, this ambition, this aspiration that moves men and women to bestir themselves to rise to higher and higher achievement. Individual success is to be won in most instances by studying and diagnosing the kind of rewards human hearts seek today and are likely to seek tomorrow.

Are your desires purely selfish? Do your tastes run to a grand home, automobiles, fine clothes, an abundance of amusements, and so forth? If so, look around you at people who have such things in superabundance. Are they any happier, do you think, than you are? Are they any better morally? Are they any stronger physically? Are they better liked by their friends than you are by your friends? ... Carnegie said, Millionaires rarely smile. This is substantially true.

Optimism is a tonic. Pessimism is poison. Admittedly, every businessman must be realistic. He must gather facts, analyze them candidly and strive to draw logical conclusions, whether favorable or unfavorable. He must not engage in self-delusion. He must not view everything through rose-colored glasses. Granting this, the incontestable truth is that America has been built up by optimists, not by pessimists, but by men possessing courage, confidence in the nation's destiny, by men willing to adventure to shoulder risks terrifying to the timid.

Henry Ford has several times sneered at unproductive stockholders.... Well, now. Let's see. Who made Henry Ford's own automobile company possible? The stockholders who originally advanced money to him. Who makes it possible for you and me to be carried to and from business by train or street car? Stockholders.... Who made our vast telephone and telegraph service possible? Stockholders.... Were stockholders all over the country to withdraw their capital from the enterprises in which they are invested, there would be a panic ... on a scale never before known.

A shady business never yields a sunny life.