It is a mistake to suppose that the whole issue is how to free man. The issue is to improve the way in which he is controlled.
B. F. SkinnerWe shouldn't teach great books; we should teach a love of reading. Knowing the contents of a few works of literature is a trivial achievement. Being inclined to go on reading is a great achievement.
B. F. SkinnerAn important fact about verbal behavior is that speaker and listener may reside within the same skin.
B. F. SkinnerNo theory changes what it is a theory about. Nothing is changed because we look at it, talk about it, or analyze it in a new way. Keats drank confusion to Newton for analyzing the rainbow, but the rainbow remained as beautiful as ever and became for many even more beautiful. Man has not changed because we look at him, talk about him, and analyze him scientifically. ... What does change is our chance of doing something about the subject of a theory. Newton's analysis of the light in a rainbow was a step in the direction of the laser.
B. F. SkinnerSociety attacks early, when the individual is helpless. It enslaves him almost before he has tasted freedom. The 'ologies' will tell you how its done Theology calls it building a conscience or developing a spirit of selflessness. Psychology calls it the growth of the superego. Considering how long society has been at it, you'd expect a better job. But the campaigns have been badly planned and the victory has never been secured.
B. F. Skinner