We shouldn't teach great books; we should teach a love of reading.

I've had only one idea in my life - a true idee fixe. To put it as bluntly as possible - the idea of having my own way. 'Control!' expresses it. The control of human behavior. In my early experimental days it was a frenzied, selfish desire to dominate. I remember the rage I used to feel when a prediction went awry. I could have shouted at the subjects of my experiments, 'Behave, damn you! Behave as you ought!

I may say that the only differences I expect to see revealed between the behavior of the rat and man (aside from enormous differences of complexity) lie in the field of verbal behavior.

To say that... behaviors have different 'meanings' is only another way of saying that they are controlled by different variables.

We admire people to the extent that we cannot explain what they do, and the word 'admire' then means 'marvel at.'

Twenty-five hundred years ago it might have been said that man understood himself as well as any other part of the world. Today he is the thing he understands least.

It has always been the task of formal education to set up behavior which would prove useful or enjoyable later in a student's life.