What is love except another name for the use of positive reinforcement? Or vice versa.
B. F. SkinnerSome of us learn control, more or less by accident. The rest of us go all our lives not even understanding how it is possible, and blaming our failure on being born the wrong way.
B. F. SkinnerBetter contraceptives will control population only if people will use them. A nuclear holocaust can be prevented only if the conditions under which nations make war can be changed. The environment will continue to deteriorate until pollution practices are abandoned. We need to make vast changes in human behavior.
B. F. Skinner