We shouldn't teach great books; we should teach a love of reading.

No one asks how to motivate a baby. A baby naturally explores everything it can get at, unless restraining forces have already been at work. And this tendency doesn't die out, it's wiped out.

If the world is to save any part of its resources for the future, it must reduce not only consumption but the number of consumers.

The speaker does not feel the grammatical rules he is said to apply in composing sentences, and men spoke grammatically for thousands of years before anyone knew there were rules.

A first principle not formally recognized by scientific methodologists: when you run into something interesting, drop everything else and study it.

An important fact about verbal behavior is that speaker and listener may reside within the same skin.

I've had only one idea in my life - a true idee fixe. To put it as bluntly as possible - the idea of having my own way. 'Control!' expresses it. The control of human behavior. In my early experimental days it was a frenzied, selfish desire to dominate. I remember the rage I used to feel when a prediction went awry. I could have shouted at the subjects of my experiments, 'Behave, damn you! Behave as you ought!