A person who has been punished is not thereby simply less inclined to behave in a given way; at best, he learns how to avoid punishment.
B. F. SkinnerThe one fact that I would cry form every housetop is this: the Good Life is waiting for us - here and now.
B. F. SkinnerUnable to understand how or why the person we see behaves as he does, we attribute his behavior to a person we cannot see, whose behavior we cannot explain either but about whom we are not inclined to ask questions.
B. F. Skinner