A person who has been punished is not thereby simply less inclined to behave in a given way; at best, he learns how to avoid punishment.
B. F. SkinnerAn important fact about verbal behavior is that speaker and listener may reside within the same skin.
B. F. SkinnerWe admire people to the extent that we cannot explain what they do, and the word 'admire' then means 'marvel at.'
B. F. SkinnerAny single historical event is too complex to be adequately known by anyone. It transcends all the intellectual capacities of men. Our practice is to wait until a sufficient number of details have been forgotten. Of course things seem simpler then! Our memories work that way; we retain the facts which are easiest to think about.
B. F. Skinner