I may say that the only differences I expect to see revealed between the behavior of the rat and man (aside from enormous differences of complexity) lie in the field of verbal behavior.
B. F. SkinnerIn a world of complete economic equality, you get and keep the affections you deserve. You can't buy love with gifts or favors, you can't hold love by raising an inadequate child, and you can't be secure in love by serving as a good scrub woman or a good provider.
B. F. SkinnerNo theory changes what it is a theory about. Nothing is changed because we look at it, talk about it, or analyze it in a new way. Keats drank confusion to Newton for analyzing the rainbow, but the rainbow remained as beautiful as ever and became for many even more beautiful. Man has not changed because we look at him, talk about him, and analyze him scientifically. ... What does change is our chance of doing something about the subject of a theory. Newton's analysis of the light in a rainbow was a step in the direction of the laser.
B. F. SkinnerWe have seen that in certain respects operant reinforcement resembles the natural selection of evolutionary theory. Just as genetic characteristics which arise as mutations are selected or discarded by their consequences, so novel forms of behavior are selected or discarded through reinforcement.
B. F. Skinner