Let men be happy, informed, skillful, well behaved, and productive.

It is a surprising fact that those who object most violently to the manipulation of behaviour nevertheless make the most vigorous effort to manipulate minds.

Society already possesses the psychological techniques needed to obtain universal observance of a code - a code which would guarantee the success of a community or state. The difficulty is that these techniques are in the hands of the wrong people-or, rather, there aren't any right people.

The evolution of cultures appears to follow the pattern of the evolution of species. The many different forms of culture which arise correspond to the "mutations" of genetic theory. Some forms prove to be effective under prevailing circumstances and others not, and the perpetuation of the culture is determined accordingly.

Some of us learn control, more or less by accident. The rest of us go all our lives not even understanding how it is possible, and blaming our failure on being born the wrong way.

The extent to which human aggression exemplifies innate tendencies is not clear.

The majority of people don't want to plan. They want to be free of the responsibility of planning. What they ask for is merely some assurance that they will be decently provided for. The rest is a day-to-day enjoyment of life. That's the explanation for your Father Divines; people naturally flock to anyone they can trust for the necessities of life... They are the backbone of a community--solid, trust-worthy, essential.