Was putting a man on the moon actually easier than improving education in our public schools?

That's all teaching is; arranging contingencies which bring changes in behavior.

Must we wait for selection to solve the problems of overpopulation, exhaustion of resources, pollution of the environment and a nuclear holocaust, or can we take explicit steps to make our future more secure? In the latter case, must we not transcend selection?

To say that... behaviors have different 'meanings' is only another way of saying that they are controlled by different variables.

I may say that the only differences I expect to see revealed between the behavior of the rat and man (aside from enormous differences of complexity) lie in the field of verbal behavior.

We have not yet seen what man can make of man.

Let men be happy, informed, skillful, well behaved, and productive.