The one fact that I would cry form every housetop is this: the Good Life is waiting for us - here and now.

The way positive reinforcement is carried out is more important than the amount.

Punitive measures whether administered by police, teachers, spouses or parents have well known standard effects: (1) escape-education has its own name for that: truancy, (2) counterattack-vandalism on schools and attacks on teachers, (3) apathy-a sullen do-nothing withdrawal. The more violent the punishment, the more serious the by-products.

The extent to which human aggression exemplifies innate tendencies is not clear.

The alphabet was a great invention, which enabled men to store and to learn with little effort what others had learned the hard way-that is, to learn from books rather than from direct, possibly painful, contact with the real world.

Death does not trouble me. I have no fear of supernatural punishments, of course, nor could I enjoy an eternal life in which there would be nothing left for me to do, the task of living having been accomplished.

A vast technology has been developed to prevent, reduce, or terminate exhausting labor and physical damage. It is now dedicated to the production of the most trivial conveniences and comfort.