An important fact about verbal behavior is that speaker and listener may reside within the same skin.
It is a surprising fact that those who object most violently to the manipulation of behaviour nevertheless make the most vigorous effort to manipulate minds.
We do not choose survival as a value, it chooses us.
We shouldn't teach great books; we should teach a love of reading.
Problem-solving typically involves the construction of discriminative stimuli
If you're old, don't try to change yourself, change your environment.