Society already possesses the psychological techniques needed to obtain universal observance of a code - a code which would guarantee the success of a community or state. The difficulty is that these techniques are in the hands of the wrong people-or, rather, there aren't any right people.

A piece of music is an experience to be taken by itself.

The simulated approval and affection with which parents and teachers are often urged to solve behavior problems are counterfeit. So are flattery, backslap-ping, and many other ways of "winning friends.

A disappointment is not generally an oversight. It might just be the best one can do the situation being what it is. The genuine error is to quit attempting.

The speaker does not feel the grammatical rules he is said to apply in composing sentences, and men spoke grammatically for thousands of years before anyone knew there were rules.

A self is a repertoire of behavior appropriate to a given set of contingencies.

It is a surprising fact that those who object most violently to the manipulation of behaviour nevertheless make the most vigorous effort to manipulate minds.