Society already possesses the psychological techniques needed to obtain universal observance of a code - a code which would guarantee the success of a community or state. The difficulty is that these techniques are in the hands of the wrong people-or, rather, there aren't any right people.

Death does not trouble me. I have no fear of supernatural punishments, of course, nor could I enjoy an eternal life in which there would be nothing left for me to do, the task of living having been accomplished.

If freedom is a requisite for human happiness, then all that’s necessary is to provide the illusion of freedom.

A failure is not always a mistake, it may simply be the best one can do under the circumstances. The real mistake is to stop trying.

We have seen that in certain respects operant reinforcement resembles the natural selection of evolutionary theory. Just as genetic characteristics which arise as mutations are selected or discarded by their consequences, so novel forms of behavior are selected or discarded through reinforcement.

Many social practices essential to the welfare of the species involve the control of one person by another, and no one can suppress them who has any concern for human achievements

Going out of style isn't a natural process, but a manipulated change which destroys the beauty of last year's dress in order to make it worthless.