It is not a question of starting. The start has been made. It's a question of what's to be done from now on.
B. F. SkinnerTwenty-five hundred years ago it might have been said that man understood himself as well as any other part of the world. Today he is the thing he understands least.
B. F. SkinnerI may say that the only differences I expect to see revealed between the behavior of the rat and man (aside from enormous differences of complexity) lie in the field of verbal behavior.
B. F. SkinnerThe alphabet was a great invention, which enabled men to store and to learn with little effort what others had learned the hard way-that is, to learn from books rather than from direct, possibly painful, contact with the real world.
B. F. Skinner