A first principle not formally recognized by scientific methodologists: when you run into something interesting, drop everything else and study it.
B. F. SkinnerTo say that... behaviors have different 'meanings' is only another way of saying that they are controlled by different variables.
B. F. SkinnerTeachers must learn how to teach ... they need only to be taught more effective ways of teaching.
B. F. SkinnerIn the world at large we seldom vote for a principle or a given state of affairs. We vote for a man who pretends to believe in that principle or promises to achieve that state. We don't want a man, we want a condition of peace and plenty-- or, it may be, war and want-- but we must vote for a man.
B. F. Skinner