Society already possesses the psychological techniques needed to obtain universal observance of a code - a code which would guarantee the success of a community or state. The difficulty is that these techniques are in the hands of the wrong people-or, rather, there aren't any right people.
B. F. SkinnerWhat is love except another name for the use of positive reinforcement? Or vice versa.
B. F. SkinnerA scientist may not be sure of the answer, but he's often sure he can find one. And that's a condition which is clearly not enjoyed by philosophy.
B. F. SkinnerPunitive measures whether administered by police, teachers, spouses or parents have well known standard effects: (1) escape-education has its own name for that: truancy, (2) counterattack-vandalism on schools and attacks on teachers, (3) apathy-a sullen do-nothing withdrawal. The more violent the punishment, the more serious the by-products.
B. F. Skinner