A child who has been severely punished for sex play is not necessarily less inclined to continue; and a man who has been imprisoned for violent assault is not necessarily less inclined toward violence.

I've had only one idea in my life - a true idee fixe. To put it as bluntly as possible - the idea of having my own way. 'Control!' expresses it. The control of human behavior. In my early experimental days it was a frenzied, selfish desire to dominate. I remember the rage I used to feel when a prediction went awry. I could have shouted at the subjects of my experiments, 'Behave, damn you! Behave as you ought!

Better contraceptives will control population only if people will use them. A nuclear holocaust can be prevented only if the conditions under which nations make war can be changed. The environment will continue to deteriorate until pollution practices are abandoned. We need to make vast changes in human behavior.

The majority of people don't want to plan. They want to be free of the responsibility of planning. What they ask for is merely some assurance that they will be decently provided for. The rest is a day-to-day enjoyment of life. That's the explanation for your Father Divines; people naturally flock to anyone they can trust for the necessities of life... They are the backbone of a community--solid, trust-worthy, essential.

The way positive reinforcement is carried out is more important than the amount.

I did not direct my life. I didn't design it. I never made decisions. Things always came up and made them for me. That's what life is.

We have seen that in certain respects operant reinforcement resembles the natural selection of evolutionary theory. Just as genetic characteristics which arise as mutations are selected or discarded by their consequences, so novel forms of behavior are selected or discarded through reinforcement.