Going out of style isn't a natural process, but a manipulated change which destroys the beauty of last year's dress in order to make it worthless.
B. F. SkinnerThe evolution of cultures appears to follow the pattern of the evolution of species. The many different forms of culture which arise correspond to the "mutations" of genetic theory. Some forms prove to be effective under prevailing circumstances and others not, and the perpetuation of the culture is determined accordingly.
B. F. SkinnerA disappointment is not generally an oversight. It might just be the best one can do the situation being what it is. The genuine error is to quit attempting.
B. F. Skinner