A vast technology has been developed to prevent, reduce, or terminate exhausting labor and physical damage. It is now dedicated to the production of the most trivial conveniences and comfort.
B. F. SkinnerSomehow people get the idea I think we should be given gumdrops whenever we do anything of value.
B. F. SkinnerWe have seen that in certain respects operant reinforcement resembles the natural selection of evolutionary theory. Just as genetic characteristics which arise as mutations are selected or discarded by their consequences, so novel forms of behavior are selected or discarded through reinforcement.
B. F. SkinnerDoes a poet create, originate, initiate the thing called a poem, or is his behavior merely the product of his genetic and environmental histories?
B. F. SkinnerThe evolution of cultures appears to follow the pattern of the evolution of species. The many different forms of culture which arise correspond to the "mutations" of genetic theory. Some forms prove to be effective under prevailing circumstances and others not, and the perpetuation of the culture is determined accordingly.
B. F. Skinner