We admire people to the extent that we cannot explain what they do, and the word 'admire' then means 'marvel at.'
B. F. SkinnerThe world's a poor standard. any society which is free of hunger and violence looks bright against that background.
B. F. SkinnerThe strengthening of behavior which results from reinforcement is appropriately called 'conditioning'. In operant conditioning we 'strengthen' an operant in the sense of making a response more probable or, in actual fact, more frequent.
B. F. SkinnerIt is not a question of starting. The start has been made. It's a question of what's to be done from now on.
B. F. Skinner