Punitive measures whether administered by police, teachers, spouses or parents have well known standard effects: (1) escape-education has its own name for that: truancy, (2) counterattack-vandalism on schools and attacks on teachers, (3) apathy-a sullen do-nothing withdrawal. The more violent the punishment, the more serious the by-products.

The one fact that I would cry form every housetop is this: the Good Life is waiting for us - here and now.

Teachers must learn how to teach ... they need only to be taught more effective ways of teaching.

I may say that the only differences I expect to see revealed between the behavior of the rat and man (aside from enormous differences of complexity) lie in the field of verbal behavior.

It has always been the task of formal education to set up behavior which would prove useful or enjoyable later in a student's life.

What is love except another name for the use of positive reinforcement? Or vice versa.

At this very moment enormous numbers of intelligent men and women of goodwill are trying to build a better world. But problems are born faster than they can be solved.