It is a surprising fact that those who object most violently to the manipulation of behaviour nevertheless make the most vigorous effort to manipulate minds.

The only geniuses produced by the chaos of society are those who do something about it. Chaos breeds geniuses. It offers a man something to be a genius about.

A self is a repertoire of behavior appropriate to a given set of contingencies.

A fourth-grade reader may be a sixth-grade mathematician. The grade is an administrative device which does violence to the nature of the developmental process.

It is not a question of starting. The start has been made. It's a question of what's to be done from now on.

To say that... behaviors have different 'meanings' is only another way of saying that they are controlled by different variables.

We shouldn't teach great books; we should teach a love of reading. Knowing the contents of a few works of literature is a trivial achievement. Being inclined to go on reading is a great achievement.