You do understand that you can't force the situation, but in terms of how you edit, you can define that to take the audience along, whether it be a storyline or a character moment that we can play out. The more experience you've had, the more beneficial it is, period.

Even back in the '90s, I shot certain things on something that wasn't digital then, but it was on VHS with a smaller camera and we would up it to film.

I think certain movies work and that is part of the magic of it all. We can't truly define why something succeeds.

It's always hard to explain why an audience ultimately responds to a movie.

I think test screening works at its best when the audience knows what it's getting.

When I was growing up in Baltimore, the Colts were not just a team that played in the city. It was part of the city. Football players didn't make close to the money they make today and most took jobs in the off-season. Some were mechanics, others worked at furniture stores, and you could find them drinking at a neighborhood watering hole.

I don't know that you can do an absurdist film and just have everybody embrace it in terms of filling out cards. I just don't think it happens. So you have to prepare an audience.