I got involved with an acting school and studied for a couple years. They used to have improv exercises that you would work on and you would do improvs.

I think test screening works at its best when the audience knows what it's getting.

I always think that there is the good and the bad of it all.

I would give the cameras to the kids in the swimming pools and they would play with them, and then I would collect them and we would upload it. If you're in the process, you're there.

No one really has the power, and everybody's trying to get through the day, and everybody's nervous and desperate.

If you test Iron Man and that audience doesn't respond well, you can be damn sure that there is something wrong with the movie that you have to address. Because they're expecting a certain amount of action, right? They want a hero. There are certain things that have to be compatible with the way the audience is thinking about it. If you take some other film, like No Country for Old Men, you can end up with all kinds of crazy reactions.

I do know when you look at some ballplayer and all of a sudden he is the size of a truck something is wrong.