Why are fish unsustainable? Because they're popular. What makes restaurants work? Popular dishes that people come back for.

Restaurants stress the protein. People read menu items left to right, with the protein first. I read descriptions right to left.

I am passionate about exploring the confluence of environmental and human health. I believe that the goals of conservation must constantly revisit a stated purpose.

You want to save more fish? Eat more broccoli.

For too long we have placed an irrational burden upon our oceans by demanding only a narrow selection of species, which has led to unsustainable fishing and economic practices. If we instead ask the ocean what it is willing to supply, we engage in an inherently more sustainable relationship.

Why are fish unsustainable? Because they're popular. What makes restaurants work? Popular dishes that people come back for.

All too often we fail to ask what we are trying to sustain. Ultimately, sustainability must be measured by the endurance of thriving human communities.