Why are fish unsustainable? Because they're popular. What makes restaurants work? Popular dishes that people come back for.
Barton SeaverFor too long we have placed an irrational burden upon our oceans by demanding only a narrow selection of species, which has led to unsustainable fishing and economic practices. If we instead ask the ocean what it is willing to supply, we engage in an inherently more sustainable relationship.
Barton SeaverRestaurants stress the protein. People read menu items left to right, with the protein first. I read descriptions right to left.
Barton Seaver