And if, by the end [of this book], you reckon you might still disagree with me, then I offer you this: you'll still be wrong, but you'll be wrong with a lot more panache and flair than you could possibly manage right now.
Ben GoldacreDoctors and patients need as much data as possible to make an informed decision about what treatment is best.
Ben GoldacreYou are a placebo responder. Your body plays tricks on your mind. You cannot be trusted.
Ben Goldacre