What you collect says so much about who you are.
Don't take too much advice.
There's a lot of pressure to look like the last company that was successful.
One of the things I've learned is to be receptive of feedback.
Most people generalize whatever they did, and say that was the strategy that made it work.
I was obsessed with this idea that these things that you collect, they just say so much about who you are. I can't say it came from hard-nosed business analysis... It was just something I really want to see built.