Working in the context of ultra-famous brands like Dior and Vuitton, creative spirits are always going to feel reined in. It's important that they are free to develop ideas. And rather than detracting from the principal job, it reinforces it. I think of that money as venture capital. It's not a big investment.

Once we decided to do a tower in New York, it had to say something about our group, reflecting the mix of modernity and creativity in our organization. It's a symbol.

I like that combination between creativity and the creative process and the organization needed to make a business like this successful worldwide.

I think in business, you have to learn to be patient. Maybe I'm not very patient myself. But I think that I've learned the most is be able to wait for something and get it when it's the right time.

When I was working in my first job engineering construction, what I liked the most was working with architects and making buildings that had this creative side coming from the architect and that were making them a big success.

If you control your distribution, you control your image.

I meet the designers very often, we discuss the products, they show me their ideas, we discuss the ad campaigns and every new invention that we can find for the future.