Once we decided to do a tower in New York, it had to say something about our group, reflecting the mix of modernity and creativity in our organization. It's a symbol.

It's true that I am not from the south and I have a certain reserve. I take time to get close to, and I don't immediately throw my arms round someone. But it is more a question of style.

I take time to get close to, and I don't immediately throw my arms round someone.

I like that combination between creativity and the creative process and the organization needed to make a business like this successful worldwide.

I think in business, you have to learn to be patient. Maybe I'm not very patient myself. But I think that I've learned the most is be able to wait for something and get it when it's the right time.

If you control your distribution, you control your image.

Affordable luxury - these are two words that don't go together.