Creativity often consists of merely turning up what is already there.

deferring gratification is a good definition of being civilized.

Creativity often consists of merely turning up what is already there. Did you know that right and left shoes were thought up only a little more than a century ago?

Of course advertising creates wants. Of course it makes people discontented, dissatisfied. Satisfaction with things as they are would defeat the American Dream.

To be a success in advertising you must want to fill other people with a passion for possession.

Creativity varies inversely with the number of cooks involved in the broth.

It's smart to be thrifty.